Nefertum eau de parfum was inspired by the infinite mystery and allure of Ancient Egypt. Many of us have long held a deep fascination for the wonders of Ancient Egypt; its culture, the cosmology and the labyrinthine spiritual rituals. When I studied art history, I was amazed to learn that the art forms of Ancient Egypt were adhered to and went unchanged for thousands of years. Why? Who were the Ancient Egyptians? Where did they go?
Nefertum perfume is an oriental amber that I have named in honour of the Sun God, Nefertum (sometimes spelled Nefertem).
“Nefertum (Nefertem, Nefertemu) was the god of the lotus blossom who emerged from the primeaval waters at the beginning of time, and a god of perfume and aromotherapy. He may have originally been considered to be an aspect of Atum. According to one version of the creation story of the Ennead in Heliopolis, Nefertum (translated as beautiful Atum, or perfect Atum) was born from a blue lotus bud which emerged from the waters of Nun at the beginning of creation“.
Here, in my new oriental fragrance, I sought to distill a luxuriously hypnotic and exotic fragrance that conjures a fragrant landscape of ancient scent elements that I love passionately. The ingredients chosen are typically associated with perfumes and anointing balms as were used in temples, and worn on the body for beautification.
Nefertum is a spicy, seductive, musky elixir that features Amyris, Frankincense, Myrrh, Mysore Sandalwood, Cardamon, Cinnamon, Blue Lotus, and my 2019 Amber accord of Styrax absolute and Labdanum.